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National Digital Intelligence Platform

AD
PERCEPTION-X2

Brand UAE

Comprehensive analysis of UAE nation brand, corporate brands, and brand value rankings

Nation Brand Value

$1.223T

NaN% from last period

Global Soft Power

10th

Top 50 Brands

$88.5B

Dubai City Rank

5th

Brand Value Comparison

2025 vs 2026 values in billions

Brand Sentiment

Overall sentiment analysis

Key Brand Highlights

Critical facts about UAE brands

ADNOC
Most valuable UAE brand for 8th consecutive year
e&
First Middle Eastern brand recognized as world's fastest growing brand (701% increase)
Emirates
Only airline in global top 10 most recommended brands
Emaar
Fastest-growing real estate brand globally

Key Events Timeline

Major brand milestones

Nov 2, 2019Nation brand project announced
Jan 8, 2020Seven Lines logo launched
June 2022Etisalat rebrands to e&
2025ADNOC enters Global Top 100
Mar-Apr 2026Luxury brand crisis
20264th consecutive year in Soft Power Top 10

Key Performance Indicators

Brand health metrics

59.4/100
Soft Power Score
Maintain top 10
$1.223T
Nation Brand Value
Grow
$88.5B
Top 50 Brand Value
$100B
#1 globally
Dubai Reputation
Maintain
Improving
Brand Consistency
Excellence