Skip to main content

National Digital Intelligence Platform

AD
P-SECTOR

Tourism & Hospitality

Dubai/Abu Dhabi visitors, hotel occupancy, GITEX, sports tourism, medical tourism, heritage sites, overtourism concerns

2026-04-27200+ data points28 sources

Dubai Visitors

19.59M

4.6% from last period

Abu Dhabi Visitors

26.6M

9.9% from last period

Hotel Occupancy

80.7%

3.2% from last period

Tourism Employment

925K

2.9% from last period
TH-1 - Visitor Stats
TH-2 - Hotels
TH-3 - MICE
TH-4 - Source Markets
TH-5 - Overtourism
TH-6 - Medical Tourism

Tourism & Hospitality Overview

Key metrics and performance indicators

Comprehensive

Dubai Visitor Trends (Millions)

Sentiment Distribution

Key Performance Indicators

19.59 million

Dubai Visitors (2025)

+5% YoY

26.6 million

Abu Dhabi Visitors (2025)

+10% YoY

80.7%

Hotel Occupancy (Dubai)

+2.5 pp

81%

Hotel Occupancy (Abu Dhabi)

AED 467

RevPAR (Dubai)

+11% YoY

13-14%

Tourism GDP Contribution

925,000

Tourism Employment

+26,400 jobs

6th

Global Tourism Ranking

Sentiment Analysis

Official Statistics
Positive

Record visitors, revenue growth

Perception (Social Media)
Negative

"Overrated," "soulless," "fake"

Labor Practices
Negative

Exploitation, kafala system documented

Overtourism
Warning

Experts warn of crisis

Safety Incidents
Negative

Murder, arrests, scams documented

Business Tourism
Positive

Strong MICE performance