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National Digital Intelligence Platform

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AUDIENCE INTELLIGENCE

Audience Demographics & Behavior

UAE social media audience breakdown — demographics, behavior patterns, and platform preferences

Total Social Users

9.8M

4.3% from last period

Avg Time/Day

3.2h

6.7% from last period

Mobile Users

68%

Active Users

78%

4.0% from last period

UAE Social Media Demographics

Age and gender distribution across platforms

Age Distribution

Social media users by age group

Nationality Distribution

Social media users by nationality

Language Preferences

Preferred content language

English
65%
Arabic
25%
Hindi/Urdu
8%
Other
2%