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National Digital Intelligence Platform

AD
S-SECTOR

Engagement Analytics

Audience interaction metrics and content performance analytics

Total Engagements

487.5M

681.3% from last period

Engagement Rate

4.8%

6.7% from last period

Avg Session Time

24.5min

9.4% from last period

Viral Content

1247

7.7% from last period

Engagement Overview

Aggregate engagement metrics across all platforms

Engagement Trend (12 months)

Total engagements in millions

Engagement by Platform

Total engagements per platform

Top Performing Content

Highest engagement content this month

1

UAE National Day Celebration

TikTok

1250K
2

Dubai Mall Grand Opening

Instagram

890K
3

World Government Summit

Twitter/X

567K
4

AI Conference 2025

YouTube

445K
5

Expo City Dubai Tour

Instagram

398K