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National Digital Intelligence Platform

AD
SOCIAL INTELLIGENCE

Facebook & Meta Platforms

Meta's Facebook ecosystem in UAE — engagement, censorship, and influence operations

UAE Users

9.7Mmillion

1.0% from last period

Market Share

76.27%

2.4% from last period

Bot Activity

34%

9.7% from last period

Censorship

PARTIAL

Coordinated Inauthentic Behavior Detected

UAE/Egypt influence operation linked to Newave (UAE) and New Waves (Egypt)

CIB ACTIVE

Facebook Intelligence Overview

Meta platform activity in UAE

User Growth & Engagement Trend

12-month trend of UAE Facebook users

Sentiment Distribution

Overall sentiment on Facebook

Age Demographics

UAE Facebook user age breakdown by gender

18-24
F: 15.5%M: 13.1%
25-34
F: 43.7%M: 8.1%
35-44
F: 26.8%M: 3.1%
45-54
F: 10%M: 0.9%
55-64
F: 2.7%M: 0.5%

Coordinated Inauthentic Behavior (CIB) Details

Accounts Removed

259

Pages Removed

102

Page Followers

13.7M+

Ad Spend

$167,000

Attribution: Newave (UAE) & New Waves (Egypt)

CIB operations detected
UAE/Egypt influence operation (259 accounts, 102 pages removed Aug 2019)
Coordinated inauthentic behavior