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National Digital Intelligence Platform

AD
VISUAL PLATFORMS

Instagram & Visual Platforms

Comprehensive Instagram intelligence: 8.36M UAE users, influencer ecosystem, regulatory framework, coordinated behavior incidents, and market analysis.

Active Users

8.36M
vs 7.6M

Penetration

77.7%
vs 67.8%

Bot Activity

38%

Gov Requests

678

Influencers

122K

User Growth

Instagram users in UAE over time

+10.1% QoQ

Sentiment Analysis

Overall: Positive (Score: Positive)

Positive/100

Content Categories

Distribution of content types

Engagement Metrics

Average engagement per post

Trending Hashtags

Most used hashtags in UAE

#UAE
#Dubai
#AbuDhabi
#UAEInfluencer
#DubaiLife
#Luxury
#Fashion
#Travel
#Beauty
#Food

Bot Activity Analysis

38% estimated bot activity

Coordinated Detected
Bot Activity Level38%
Fake followers on influencer accounts
Coordinated safety posts March 2026 (29 identical posts)
Engagement pods detected
Bot networks amplifying government narratives