Skip to main content

National Digital Intelligence Platform

AD
PLATFORM ANALYSIS

Threads Landscape

Meta's text-based platform: 893K UAE users, NO official government accounts, highest engagement rate (6.25%)

Threads Users

893K

from last period

Penetration

7.8%

Engagement Rate

6.25%

from last period

vs X (UAE)

3.2x behind

Gov Accounts

0

Bot Activity

18%

Threads Platform Overview

Global platform metrics and launch trajectory

Platform Fundamentals

Launched July 6, 2023 by Meta

Global MAU400M
Global DAU141.5M
Time to 100M users2 days (fastest)
Character Limit500 (10K long-form)
Engagement Rate6.25% (vs X 3.6%)

User Demographics (Global)

Gender and age distribution

Gender Split
Male: 57.85%
Female: 42.15%

Age Distribution

18-24:20.36%
25-34:28.75%
35-44:19.15%
45+:25.68%

Global Growth Trajectory

Monthly Active Users (Millions)

Launch Timeline

Key platform milestones

July 3, 2023

Pre-orders available

July 6, 2023

Official launch

5 days

100M users reached (fastest in history)

July 2025

Direct Messaging launched

September 2025

Profile search without Instagram

October 2025

Communities feature

Trending Hashtags (UAE)

Activity on Threads platform

#visitdubai
56.0M total
361K recent
#UAE
6.9M total
28K recent