National Digital Intelligence Platform

United Arab Emirates

SOCIAL TRENDS

Social Trends

Social media adoption, platform analytics, engagement metrics, and content trends

UAE Adoption Rate

99%

2.1% from last period

Total Users (UAE)

63.8M

9.6% from last period

Avg Engagement

3.9%

21.9% from last period

Media Volume

890K

8.5% from last period

Gen Z Key Metrics

Critical demographic insights from MD research

Daily Time

4.5 hrs

+5% YoY

Instagram Usage

91%

of Gen Z

TikTok Usage

72-86%

+4pp YoY

Privacy Concerns

81%

+6pp YoY

Social Media Trends Overview

Key social media metrics and platform performance

Platform Distribution

Social media users by platform in UAE

Sentiment Distribution

Social media sentiment analysis

100%Total

Positive: 68%

Neutral: 14%

Negative: 18%